“Tweet” with Sina Sichuan
Wednesday 27 March 201312:22
Today is
Day 2 in Chengdu and I have not checked my Twitter timeline as it’s blocked
here in China – behind the Great Firewall. Lucky for me, I discovered a micro
blogging site that is similar to Twitter that is catered to the Netizens here.
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What a cool office, wish Singapore had our own
“twitter”
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Wonder why China has its own micro blogging
website?
Due to the
strict and controlled measures of the Internet, China introduced its own
version of “Twitter”, Sina Weibo, to allow the Chinese Netizens to post about their
lives and share news with their peers efficiently.
The topics
are mostly on entertainment like shopping, gossips (oooh, I like) but less
often on current affairs and political issues. To-date, Sina has over 500
million users in China, with 20 sub-branches worldwide. Impressive, huh?
Users
include celebrities such as popular actor Jackie Chan to Chinese athlete Liu
Xiang. This viral marketing strategy is really efficient since many users who sign
up are also fans of these celebrities. Could you imagine that our local
superstar Stefanie Sun has more than a million of followers just on Sina
Weibo. Maybe I should create my own
account so that I can be like a superstar!
Our tour
around the office was awesome. I got the opportunity to see celebrity
signatures and their photos with the company’s mascot. Best of all, I chanced
upon the mini-studio that they had for celebrity interviews and tried it out.
It was nerve wrecking but at the same time, I enjoyed every minute of it.
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My team and I having fun interviewing each
other in the studio.
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Even after
the successes of Sina, they are generous as they take care of the welfare of
those who are less privileged. Oh, Sooo Sweet… Those underprivileged children
and youths in the mountainous areas of Sichuan, are given utmost support. Speaking
of that, I hope that they can make use of their charitable spirit and provide
support to my fellow pandas in Chengdu.
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