Chengdu’s effort to boost its creative industry
Thursday 28 March 201316:42
We were very excited to visit Hongxing 35 Advertising Creative
Industrial Park. It is a division under
the government dedicated to nurture and develop the advertising and creative
industries in Chengdu. Hongxing 35 acts
as an incubator, comprising of many startups with the potential to grow into a
great company. We visited two such companies. Burn was one of them; Burn is an
advertising agency that boasts an impressive client list like Nokia.
Their projects were fascinating. In particular, we were
intrigued to find out that the company was the first to make use of 3D to
showcase their client’s products.
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An
innovative 3D projection of Nokia’s latest phone, N9, on a building in China. A
truly fascinating scene to behold.
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Another interesting thing we found at the agency was
their showroom within the premises. They have a showroom exhibiting their
finest creations. The showroom displayed
pottery and wood products designed by the various companies that occupied the
Advertising Park. We would not have believed it, if we did not see it.
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At the
museum: Handmade pottery tea set on sale. I wish I could have gotten this for
papa and mama panda but it was so out of my budget.
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It was an interesting learning experience for us as we
have never seen such a big space dedicated to advertising and design agencies.
The creators in China must have felt the importance of
media and advertising, to have spent so much money and effort in setting up
such a specialized place.
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